Paper Key : IRJ************381
Author: S.ramya,R.sakthidevi
Date Published: 04 Oct 2023
Abstract
Big data analytics is the complex process of examining big data to uncover information such as hidden patterns, correlations, market trends and customer preferences that can help organizations make informed business decisions. On a broad scale, data analytics technologies and techniques give organizations a way to analyze data sets and gather new information. Due to the rapid growth of data, solutions need to be studied and provided in order to handle and extract value and knowledge from these datasets. Furthermore, decision makers need to be able to gain valuable insights from such varied and rapidly changing data, ranging from daily transactions to customer interactions and social network data. Such value can be provided using big data analytics, which is the application of advanced analytics techniques on big data. The aim of the paper is to demonstrate that Big Data analytics is an effective support in managing the company. It also indicates the areas and activities where the use of Big Data analytics can bring the greatest benefits to companies and also the challenges in using the bigdata.