Paper Key : IRJ************183
Author: Piyush Ramkumar Mourya
Date Published: 21 Oct 2023
Abstract
Unlike any other moment in history, the volume of data created and recorded is significantly increasing. Data growth has witnessed a resurgence, spurred by ever-lower processing power and the pervasiveness of the internet. As a result of this, the E-commerce business has experienced a paradigm change. Big data analytics (BDA) is gaining popularity in the field of e-commerce. Experts and academics are keen to research the impact of this new analytics tool on business values and challenges. Nonetheless, as a concept, it remains immature, impeding theoretical and practical advancement. The huge volume of data that must be processed and analysed to reap the advantages of the information revolution is one of the key impediments to e-commerce. Big Data Analytics (BDA) seeks to improve decision-making through the analysis and comprehension of enormous volumes of data, such as communications and social media posts. This study examines the influence of big data analytics on e-commerce.Key Words:Big Data Analytics, BDA, Ecommerce, Big Data Analytics in E-Commerce.