Paper Key : IRJ************112
Author: Nalinakshi N
Date Published: 01 Jan 2025
Abstract
This literature review examines the impact of various factors on online shopping behavior, the role of technology in secure payment innovations, and the importance of security and trust in fostering consumer loyalty. The study by Al Hamli and Sobaih highlights the significant shifts in consumer behaviour during the COVID-19 pandemic in Saudi Arabia, emphasizing that factors such as product variety, payment flexibility, and psychological elements played a crucial role in shaping online shopping decisions, while convenience and trust had less influence. The review also explores how technological advancements, including encryption, biometric authentication, blockchain, and artificial intelligence, have revolutionized secure payment systems by enhancing security and convenience. These innovations not only safeguard consumer data but also improve user experiences, promoting trust in digital transactions. Furthermore, the review discusses the essential role of security and trust in building consumer loyalty, with studies showing that secure payment methods and transparent business practices are pivotal in fostering long-term customer relationships. In conclusion, the review underscores the interdependence of security, trust, and consumer loyalty, stressing that businesses that invest in secure payment systems and build trust are more likely to sustain growth and gain a competitive edge in the digital economy.