Paper Key : IRJ************875
Author: Mayank Jain
Date Published: 11 Nov 2023
Abstract
Customer relationship management (CRM) is a strategic approach that organizations use to build and maintain relationships with their customers. CRM encompasses all aspects of the customer's journey, from initial contact to post-purchase support.The purpose of this study was to examine the association between strong organizational performance and customer relationship management at the Sanmati Food Products Pvt. Ltd. A systematic random sampling procedure was used to pick the willing participant from the different departments of Sanmati Food Products Pvt. Ltd.The study found that there was a positive relationship between CRM and organizational performance. The study also found that the following CRM practices were particularly important for improving organizational performance.
DOI LINK : 10.56726/IRJMETS45765 https://www.doi.org/10.56726/IRJMETS45765