Paper Key : IRJ************791
Author: Md Mubariz Aafaque K
Date Published: 05 Jan 2025
Abstract
ABSTRACT The research project on client interactions and online shopping in the Vellore district reveals significant insights into consumer behavior and potential sales through the web. The findings indicate that understanding the dynamics of both rural and urban consumers is crucial for businesses aiming to enhance their online presence and sales strategies. This research investigates client interactions and online shopping trends in the Vellore district to identify potential sales opportunities through web-based platforms. By analyzing data from 150 respondents, the study explores consumer behavior, web analytics, and digital marketing strategies. Using statistical tools IBM SPSS like ANOVA, correlation analysis, and SPSS AMOS VS 25 modeling, the study provides insights into factors influencing online shopping decisions and proposes actionable strategies for improving sales performance. The findings highlight key trends in local e-commerce, uncover critical customer preferences, and offer recommendations for businesses to optimize their digital sales channels.Keywords: Client interactions, Vellore district, Consumer behavior, Web analytics, Digital marketing, Sales potential, Buying behavior, Customer engagement, Regional market analysis, Digital sales strategies.
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