Paper Key : IRJ************296
Author: Hadhik Mansoor,Alwin Babu,Devika S Menon,Adhyama M A,Santhi P
Date Published: 07 Nov 2024
Abstract
The paper proposes a system that aims to leverage advanced computer vision and natural language processing (NLP) techniques to extract and interpret key elements from video ads, such as visual motifs, textual content, and sentiment. By analyzing patterns in ad content, targeting strategies, and consumer engagement, the AI system can identify emerging market trends and predict future consumer preferences.By integrating machine learning algorithms to analyze historical ad data and real-time inputs, offering actionable insights into shifting market dynamics and advertising effectiveness. This can provide businesses with a data-driven tool for anticipating market shifts, optimizing advertising strategies, and enhancing competitive positioning.
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