Paper Key : IRJ************142
Author: Gauri Padmawar,Shivam Nakhate,Ayush Dongre,Shreyash Khode,Yogesh Thawari,Sanket Pachekar
Date Published: 06 Nov 2024
Abstract
This research paper delves into the creation and evaluation of a platform designed to utilize the WhatsApp Business API (WABA) to enhance business communication. The platform empowers business owners to efficiently manage their communications by offering features such as user login, business data management, message templates, bulk messaging, and a predefined chatbot for automated responses. The study evaluates the platforms effectiveness, user feedback, and the overall impact on small and medium enterprises (SMEs), providing a detailed analysis of its potential to improve business communication and customer engagement.
DOI Requested