Paper Key : IRJ************928
Author: Dr.vennila Gopal,E.karthick
Date Published: 07 Oct 2023
Abstract
If the context of the Indian banking system, which comprises both public and private sector banks, there exists a notable difficulty pertaining to customer service satisfaction and awareness. Despite the widespread availability of many banking options, a considerable number of consumers express discontentment with the quality of service provided. This research does a comparative analysis to investigate the disparity in service encountered by clients of public and private sector banks in Coimbatore City. The goals of this study include doing a thorough analysis of service gaps, examining customer satisfaction with the services and goods provided, identifying obstacles faced, and evaluating consumer perceptions and expectations. Public sector banks and private sector banks is dominant player which have important role in growth of Indian economy.. Service is an activity that creates value and provides benefits for customers at specific time. Service quality seems to be a moral string for every organization. In todays competitive scenario, service quality, customer satisfaction and loyalty are becoming principal challenges for banking sector. Key Words: Public & Private Bank, Customer Service, satisfaction Awareness