Paper Key : IRJ************321
Author: Shivani Giri,Nihareka Shrivastav
Date Published: 02 Apr 2024
Abstract
The voice of the healthcare sector is marketing. Due to recent worldwide shifts in the healthcare sector, healthcare marketing has become critical to the survival and expansion of the majority of hospitals. There are some issues that must be resolved. Building a hospital is a difficult endeavour, particularly for a tiny start-up. Hospitals that aim to provide services that will lead to the desired growth must understand the requirements and wants of important constituents, according to marketing strategies. The largest obstacle to development is the inability to pay for a marketing consultant to help the tiny healthcare firms get recognition. Marketing healthcare services refers to providing Medicare or healthcare services to various user categories in a way that ensures they receive high-quality treatment at a fair cost at the appropriate time and location. Nonetheless, the significance of marketing and the main difficulties associated with its use in the healthcare sector are the main topics of this essay. For a sample size of 108, a structured questionnaire interview was designed to obtain responses to the study questions, both workers and patients. Finding important healthcare segments was found to be a significant difficulty by the research, which also suggests hiring a capable marketing executive to include internal and external aspects into marketing impact.
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