Paper Key : IRJ************035
Author: Vamsi Kumar Cheruvu
Date Published: 03 Apr 2024
Abstract
ABSTRACTThe global landscape is marked by a myriad of events and crises that significantly influence the import and export dynamics of Fast-Moving Consumer Goods (FMCG) in India. This study delves into the multifaceted impact of such occurrences on the FMCG trade ecosystem within the Indian market. Through a comprehensive analysis, this research aims to elucidate the intricate relationships between global events, crises, and the corresponding fluctuations in FMCG import and export patterns. Drawing upon a combination of qualitative and quantitative methodologies, this study investigates various global events and crises, ranging from economic downturns and geopolitical tensions to pandemics and natural disasters. It explores their immediate and long-term ramifications on the demand, supply chains, regulatory frameworks, and consumer behavior pertaining to FMCG products in India. Furthermore, this research endeavors to identify key strategies employed by industry stakeholders to navigate through these turbulent periods effectively. It assesses the resilience of FMCG businesses in adapting to dynamic global scenarios, emphasizing the role of innovation, strategic alliances, and agile supply chain management practices. By shedding light on the nuanced interplay between global events, crises, and FMCG import-export dynamics in India, this study contributes to a deeper understanding of the challenges and opportunities faced by businesses operating in this sector. Moreover, it offers valuable insights for policymakers, industry practitioners, and academics to formulate proactive strategies aimed at mitigating risks and fostering sustainable growth in the FMCG trade domain amidst a volatile global landscape.