Paper Key : IRJ************776
Author: Dr. R.mayilsamy,Ms. A.partishtha
Date Published: 01 Apr 2024
Abstract
The advent of online grocery delivery services has revolutionized the way consumers shop for essentials, offering unparalleled convenience and flexibility. Through a comprehensive review of literature and consumer surveys this research explores the factors influencing the adoption of online grocery delivery services, including convenience, reliability, product variety, pricing, and consumer experience. Furthermore, it investigates the strategies employed by online grocery platforms to optimize logistics, ensure freshness, and maintain consumer satisfaction. The findings shed light on the evolving landscape of grocery retail, highlighting the challenges and opportunities. By elucidating the preferences and concerns of consumers, this study provides valuable insights for businesses looking to enhance their online grocery delivery services and cater to the evolving needs of modern shoppers.
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