Paper Key : IRJ************252
Author: Vijeta Anand
Date Published: 04 Apr 2025
Abstract
This study primarily focuses on exploring the different pricing strategies that FMCG brands uselike discounts, promotions, bundling, psychological pricing, and premium pricingand how these approaches affect consumer perceptions and buying behavior. By gaining insights into these perceptions, companies can adjust their pricing to meet consumer expectations, maintain profitability, and build stronger loyalty among their customers.
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