Paper Key : IRJ************957
Author: Suyash Shukla,Siddhi Barve
Date Published: 05 Apr 2025
Abstract
However,with technology moving forward at rapid speed, the landscape of pharmaceutical management has been forever altered. This research member evaluates the impact of digital health solutions for the pharmaceutical industry: the emergence of telemedicine and electronic health records (EHRs), artificial intelligence (AI), and blockchainon pharmaceutical supply chains, prescription management, and patient engagement. The study highlights major issues including data privacy, lackof regulatory framework, and gap in digital literacy in physicians and patients. Qualitative interviews withexperts and quantitative assessment of digital health adoption trends were used in the contribution to evaluate the impact. Research shows that digital health activities can improve operational efficiency,decrease medication errors, and support patient-centered health care. However, its application in pharmaceutical management mustbe accompanied by sound cybersecurity frameworks, regulatory congruence and training initiatives. The study suggests that although digital health offers vast potential for improving healthcare delivery, stakeholders need to tackle systemic challengesin order to ensure that its benefits are maximized. New emerging powered drug discovery and personalized medicine through AI will offer newopportunities for exploration of the domains (dependencies on exploratory insights).
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