Paper Key : IRJ************284
Author: Soumya K,Dr Neethu Suraj
Date Published: 03 Jul 2024
Abstract
Purpose: This study Explores synergy of artificial intelligence in digital marketing trading of products and services with the help of social media, internet using new technology like artificial intelligence tool . Artificial intelligence will help to producer to sell goods in better Way. To know the impact of AI this study is more important .Design:. This paper is about information gathered from literature review using google scholar ,Research gate , journals .. Finding: AI helps to the firm to get quick feedback, suggestions to the company , companies can take various management decision by using AI tools .Many online business uses AI tool. There are many AI tool available like Brand 24,Jasper Ai ,Surfer SEO Market muse helps to the firm to get information regarding sales, competitor ,customer feedback and queries. Key words: Artificial intelligence , Digital Marketing, Management Decision, Social media
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