Paper Key : IRJ************547
Author: Shyam N,Sabarinathan R,Vanitha A
Date Published: 04 Apr 2025
Abstract
The rapid expansion of artificial intelligence and digital marketing has intensified concerns regarding privacy violations, particularly regarding passive data collection. Users frequently report experiences where they receive highly relevant advertisements after verbally discussing a topic, raising questions about whether smart devices are actively listening. While major technology companies deny unauthorized eavesdropping, behavioral tracking, location-based targeting, and AI-driven predictions contribute to this phenomenon. This paper examines real-world cases of suspected passive listening, explores underlying technologies, and assesses cyber incidents associated with data breaches. In addition, it analyzes mitigation measures, regulatory frameworks, and privacy-preserving technologies. As digital privacy concerns grow, understanding these mechanisms is essential for both users and policymakers to maintain a balance between personalized marketing and consumer protection.