Paper Key : IRJ************483
Author: Sheikh Mohibraza ,Hasnen Mustufa
Date Published: 02 Apr 2025
Abstract
Customer journey mapping (CJM) is a critical approach that enables businesses to understand, analyze, and enhance customer interactions throughout their purchasing experience. This research paper explores how personalized marketing strategies can be integrated with CJM to improve customer satisfaction in the automotive industry. The study examines key touchpoints, digital tools, and post-purchase services that influence consumer behavior. The research employs both qualitative and quantitative methods to analyze consumer responses, highlighting how tailored marketing efforts impact brand loyalty and engagement. The findings provide valuable insights for automotive companies looking to optimize their customer experience.
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