Paper Key : IRJ************290
Author: Ritik Chauhan,Keval Bachchhe,Pro.jayprakash Lamoria
Date Published: 03 Jul 2024
Abstract
This study investigates the complexities of dealer preference for Asian Paints in Vadodara, Gujarat. Taking a holistic perspective, it examines many aspects influencing dealer decision- making processes. A varied sample of dealers was surveyed using a mixed-methods approach that included both quantitative surveys and qualitative interviews.The findings highlight the importance of product quality, price tactics, convenience, brand trust, and reputation in determining dealer preferences. Furthermore, the study finds cultural dynamics and socioeconomic origins as key factors driving dealer decisions and behaviours. Furthermore, it investigates how technological improvements, such as mobile applications and personalised services, affect dealer preferences at Asian Paints in Vadodara.Keywords: Asian Paints, Vadodara, dealer preference, purchasing behaviour, product quality, pricing, convenience, brand trust, reputation, socioeconomic backgrounds.The paint industry in India has grown dramatically in recent years, owing to reasons such as rapid urbanisation, rising disposable incomes, and an increased emphasis on aesthetics in residential and commercial settings. Asian Paints has developed as a major force in the market, with a reputation for high-quality products, creative solutions, and a vast distribution network. In this context, this study focuses on understanding the preferences of dealers working in the dynamic city of Vadodara, with the goal of identifying the variables influencing their decisions and deciphering the dynamics of their connection with Asian Paints.Vadodara, with its rich architectural heritage and thriving building sector, presents an intriguing backdrop for examining paint dealer preferences. The state's mix of classic and contemporary architectural designs, along with an increased need for ornamental and protective coatings, emphasises the importance of understanding the dealer perspective.The primary goal of this research is to investigate and analyse the dealer preference criteria that influence the choice of Asian Paints as their favourite paint brand. By looking into the motives and obstacles faced by dealers in Vadodara, the research hopes to provide Asian Paints with important insights into how to develop its dealer-centric initiatives and strengthen its market presence in the region.To attain this goal, a mixed-approaches strategy that combines qualitative and quantitative research methods will be used. Surveys, interviews, and data analysis will be carried out to gain a thorough grasp of dealer preferences. Engaging with a varied sample of paint dealers in Vadodara would allow for the capturing of complex experiences, views, and expectations regarding Asian Paints.The anticipated outcomes from this study are expected to shed light on the complexities of the dealer-manufacturer relationship in the paint industry. They are also required to make practical recommendations to Asian Paints on how to better connect its goods and services with the changing requirements and aspirations of its Vadodara dealer network. This research is also likely to be useful for stakeholders in the paint business, academics, and politicians, as it provides insights into the dynamics of dealer preferences in a regional context.Furthermore, the purpose of this study is to provide a detailed awareness of the obstacles and opportunities faced by dealers in Vadodara, as well as to throw insight on the region's distinctive market dynamics and competition. By explaining the factors driving dealer choices, the study aims to provide actionable insights that can inform strategic decision-making not only for Asian Paints, but also for other players in the paint industry looking to prosper in the Vadodara market.