Paper Key : IRJ************122
Author: Ravi Wagh,Sandesh Hagavane,Pratham Khobragade,Saurabh Kakad,Arjun Kumar,Prof.s.o.sahu
Date Published: 12 Apr 2025
Abstract
Social media plays a significant role not only in mass communication but also in delivering a variety of services to users. Among the numerous platforms available, Instagram stands out as a leading visual-based social networking site, offering users the ability to capture and share photos and videos, while also integrating seamlessly with other platforms through its well-defined user targeting. Numerous scholars have examined Instagrams evolution from diverse academic angles. This paper presents a comprehensive literature review centered on the methodologies employed in Instagram-related research. The findings reveal that data collection is commonly carried out through the use of Instagrams API, structured surveys, and in-person interviews. For data analysis, researchers employ a mix of quantitative techniques such as statistical modeling and regression analysis, as well as qualitative approaches including textual and contextual analysis.
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