Paper Key : IRJ************630
Author: Ravish Kumar Roy,Pro.dhruvin Chauhan
Date Published: 01 Apr 2025
Abstract
The study looks at Consumer purchase behavior has been profoundly altered by the quick development of digital technology, resulting in a dynamic transition between traditional in-store shopping and e-commerce platforms. The purpose of this study is to examine the main variables affecting consumersdecisions between these two retail channels. The study offers insights into how contemporary customers make decisions by looking at factors including price, convenience, trust, product availability, and customer service.
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