Paper Key : IRJ************783
Author: Prajakta Vilas Patil ,Yashwant Sanjay Ahire ,Anurag Chhaju Kumavat ,Kuldip Ravindra Patil ,Pratham Rajesh Koli ,Abhay Bhausaheb Patil ,Pavan Manohar Patil ,Pratik Ashok Yeole
Date Published: 20 Oct 2023
Abstract
This study investigated the affordability and health benefits of Indian blue tea, focusing on medicinal properties and sensory evaluation compared to black tea. To collect data on the health of Clitoria ternatea (CT), a quantitative method was used to analyze the data using random sampling method and SPSS analysis tools. Thirtyfive untrained volunteers were also recruited to conduct the emotional assessment. Blue tea made from butterfly flowers has been identified as a potential source of phytochemicals that are important in solving human health problems. Blue tea has many health benefits, including antioxidant, anti-inflammatory, anti-anxiety, antidiabetic and anti-cancer properties. This study shows the acceptance of blue tea in the Indian market, including the knowledge of the market and the affordability of its people. The 66 Indian consumers surveyed spend an average of less than INR 300 per month on tea, and they are likely to spend the same amount on blue tea. However, its recognition in India is limited compared to traditional black tea, whose taste and aroma are more acceptable among Indian consumers.