Paper Key : IRJ************859
Author: Malhar Patel,Gagandeep Kaur Garha,Prof. Tushar Pradhan
Date Published: 01 Apr 2025
Abstract
The explosive and rapid growth of online food services over the past several years has had a deep impact on the behaviors displayed by consumers while making purchasing decisions, thereby making consumer engagement a key driver that decides the overall success of businesses in this segment. With the intent of thoroughly analyzing the complex relationship that exists between purchase frequency displayed by consumers and their engagement levels within the context of online food services, this in-depth study relies upon data that has been meticulously gathered from high-frequency users of online food delivery services. Drawing inferences from data that has been meticulously gathered from high-frequency users of online food delivery services, the study analyzes the degree to which purchase frequency can impact different dimensions of consumer engagement, including those involving brand loyalty, social media engagement, and writing reviews. The results of the research indicate that a direct relationship exists between higher purchase frequency and higher levels of consumer engagement, as it is observed that frequent purchasers tend to interact more actively with service providers, write informative reviews, and participate in brand-related discussions. Further, the study indicates that adopting personalized marketing strategies and loyalty programs can contribute significantly to increasing the levels of consumer engagement, thereby encouraging customers to make repeat purchases. Finally, this study provides significant findings that can be used to help online food service platforms optimize their customer retention plans while also enhancing the overall user experience for their customers.
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