Paper Key : IRJ************171
Author: Ingale Subodh Kumar Manish,Jahida Hak
Date Published: 02 Apr 2025
Abstract
The interrelation between social media and tourism is becoming inseparable with the endless rise of social media platforms, coupled with mobile apps that focus solely on travel. This includes group traveling practices. Travelling now acts as a sought-after holiday leisure activity where social media becomes the main framework for planning the entire trip including pr agencies managing images and videos to enhance tourism in specific locations, countries, or continents. The advent of various media channels has changed the marketing landscape. Websites embedded into platforms such as Facebook, Instagram, and Youtube offer businesses a stage to present their products. Businesses share about different cultures and people, creating a growing interest for citizens to explore different regions and encouraging willingly travel freely, which drives international social development. This study incorporates secondary sources, with the gap existing in literature around insufficient examination of social media influence on Indian tourism. This study aims to analyze social media use and its impact on India tourism, focusing on algorithms-based platforms designed advertisements, travel influencer's engagement, and tourist marketing strategies through the lens of social media.
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