Paper Key : IRJ************183
Author: Dr.satinder Bir Kaur
Date Published: 09 Jul 2024
Abstract
This literature review delves into the adoption and trends of e-recruitment, specifically examining its pivotal role in modern HR processes, with a keen focus on leveraging social media platforms. Tracing the historical evolution of e-recruitment practices, the review analyzes the key factors driving its development. It emphasizes the benefits such as expanded candidate reach and enhanced efficiency in sourcing, while also addressing the current challenges and barriers hindering widespread adoption of e-recruitment methods. The review further discusses strategic approaches to optimize effectiveness and mitigate obstacles for HR professionals, offering valuable insights for both scholars seeking a comprehensive understanding and practitioners aiming to refine their recruitment strategies through social media platformsINTRODUCTION In the digital era, recruiting and hiring practices have undergone significant evolution, largely due to the emergence of electronic recruitment, or e-recruitment. This method, also known as online recruitment or internet recruiting, involves the formal sourcing of job information online. It leverages technology, particularly the internet, to attract, assess, and hire candidates efficiently. E-recruitment has transformed traditional recruitment approaches by utilizing online platforms, software tools, and digital communication channels to streamline the hiring process. Galanaki (2002) outlines this process, which includes posting job vacancies on corporate or online recruitment vendor websites, with applicants submitting resumes electronically through e-forms or email. Organizations have embraced an "e-approach" to stay competitive in acquiring skilled personnel, leveraging internet technologies for recruiting advantages. The internet serves as a crucial tool for both employers and job seekers, facilitating rapid recruitment processes and enabling swift candidate responses. Online recruitment platforms are pivotal for job seekers, offering updated career information to enhance their employment prospects. From a Human Resource Management (HRM) perspective, the internet has revolutionized recruitment practices, replacing historically cumbersome and costly paper-based methods. E-recruitment platforms cater to both active and passive job seekers, saving valuable time and resources for employers and candidates alike. Major corporations have integrated various e-recruitment strategies, allowing candidates to submit CVs directly via email to HR departments. While still evolving, e-recruitment is increasingly integral to corporate strategies, with organizations allocating specific budgets to online recruitment initiatives. Transitioning recruitment processes online has markedly improved speed and efficiency in hiring, underscoring e-recruitment's transformative impact on modern HR practices. Companies and recruitment agencies continue to shift operations online, enhancing efficiency by enabling independent candidate assessments across multiple HR personnel. Despite benefits, challenges exist, such as attracting unqualified applicants and potential limitations in enhancing workforce diversity.In today's recruitment landscape, social media platforms are increasingly leveraged by recruiters to identify and engage effectively with potential candidates. E-recruitment represents the strategic use of digital technology to streamline recruitment, expanding access to job opportunities for candidates and enhancing recruitment efficiency for employers across diverse digital platforms.
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