Paper Key : IRJ************985
Author: Do Ngoc Hien
Date Published: 01 Apr 2025
Abstract
In the highly competitive beauty and cosmetics industry, effective demand and supply planning is crucial to ensure profitability and customer satisfaction. One of the major challenges faced by companies in this sector is the accumulation of bad stocks, which not only ties up valuable resources but also leads to financial losses and missed sales opportunities. This paper aims to address this issue by proposing a comprehensive framework to reduce bad stocks in demand and supply planning for beauty and cosmetics companies. The framework presented in this paper integrates both demand and supply-side strategies to optimize inventory management and reduce the occurrence of bad stocks. Furthermore, this paper highlights the significance of integrating planning systems enable companies to make data-driven decisions, enhance demand visibility, and align their supply chain operations with market dynamics to achieve more accurate demand forecasts, optimize inventory levels, and ultimately reduce bad stocks, leading to improved profitability, customer satisfaction, and competitive advantage.
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