Paper Key : IRJ************132
Author: Dhanush K
Date Published: 03 Jul 2024
Abstract
In the contemporary digital age, the selection of media categories plays a crucial role in shaping public perception, influencing consumer behavior, and driving engagement. This study aims to investigate the factors influencing the selection of media categories among different demographics and the impact of these choices on information consumption and dissemination. By employing a mixed-methods approach, including surveys, focus groups, and data analytics, this research seeks to identify patterns and preferences in media consumption across various platforms such as print, television, digital, and social media. The findings are expected to provide insights into how media choices vary by age, gender, education, and socioeconomic status, and how these choices affect the credibility, accessibility, and overall user experience. Understanding these dynamics is vital for media organizations, marketers, and policymakers to effectively target and engage their audiences, enhance content relevance, and foster a more informed society.