Paper Key : IRJ************749
Author: Athul J Aikara,Dr.pushpa A
Date Published: 24 Mar 2025
Abstract
The increasing popularity of Buy Now, Pay Later (BNPL) services has reshaped consumer behaviours, providing a convenient yet potentially precarious form of credit. This study aims to examine the relationships between social, psychological, and economic factors and the usage of BNPL services. By integrating theories of consumer behavior, financial psychology, and socio-economic analysis, the research explores how demographic variables, financial literacy, spending habits, and attitudes toward debt influence the adoption and utilization of BNPL platforms. Additionally, the study investigates the psychological underpinningssuch as impulsivity, self-control, and stressthat may drive reliance on these services, especially among younger consumers. The economic conditions, including income instability, inflation, and economic uncertainty, are considered to understand the broader financial landscape influencing BNPL usage. Data collection will be conducted through surveys and in-depth interviews with a diverse demographic sample. The anticipated findings aim to highlight the complex interplay between immediate financial needs, psychological predispositions, and socio-economic constraints in shaping BNPL behaviours. Insights from this research may provide valuable implications for policymakers, financial institutions, and BNPL providers to develop responsible lending practices, enhance financial literacy, and mitigate the risks associated with unregulated short-term credit. Ultimately, this study seeks to contribute to a deeper understanding of the motivations and consequences of BNPL usage in a rapidly evolving financial ecosystem.
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