Paper Key : IRJ************376
Author: Amrutha Kp
Date Published: 02 May 2024
Abstract
Greenwashing is a deceptive tactic that involves providing false information about the environmental benefits of products or businesses. The study begins with the advent of environmentalism in the second part of the twentieth century and tracks the growth of greenwashing techniques, from naive attempts to capitalize on environmental trends to present sophisticated strategies. It explains basic greenwashing corporate practices, such as confusing wording and exaggerated promises, using examples and case studies. The research also investigates the negative impacts of greenwashing on consumer behaviour, trust, and environmental policies, as well as the barriers and gaps in regulatory regimes designed to prevent it. Furthermore, it emphasizes the responsibilities of NGOs, the media, and consumer advocacy in exposing