Paper Key : IRJ************246
Author: Amos Zulumbi,Agnella Chimombe,Prof. Tushar Pradhan
Date Published: 05 Apr 2025
Abstract
AbstractThe growth of social media over the past few years has changed how most users experience the internet. Social media has become a common international trend that has spread its reach to every corner of the world. Nowadays, social media is not only used by working people. Social media has become most useful to studentsdaily lives, affecting their academic performance. It facilitates interaction among students by sharing information regardless of the society and time barriers. LinkedIn, YouTube, Facebook, WhatsApp and Instagram are some of the most used social media platforms for female students at Parul University for Academic and non-academic Purposes. Since the launch of WhatsApp, a mobile instant messaging application, in 2009, WhatsApp has attained 2 billion users globally (worldpopulationreview.com), exchanging 140 billion messages daily and 1.6 million messages every second. This is dominated by 535.8 million users from India, 148 million users from Brazil, 112 million users from Indonesia and 98 million users in the United States of America (whatsthebigdata.comWhatsApp statics).The study examines the impact of social media usage on the academic performance of Female students at Parul University, Gujarat. The research adopted mixed methods whereby a descriptive survey design was used with 71 students from the university as a sample population. Data was collected using a validated questionnaire with a reliability coefficient of 0.97%. Quantitative analysis involved frequency count, percentages, standard deviation and mean scores. The research also used advanced statistical tools like Python, SPSS and R-Language.The findings indicate that social media significantly affects students performance and daily routines. A majority of students spend extensive time on social media, with nearly half exceeding 5 hours daily. This high engagement correlates with frequent distractions while studying as 82.9% of respondents check social media activities, often leading to neglected responsibilities. Keywords: Social Media, Social Networking, Parul University, Academic Performance, Students, Female Students, Social Networking Sites
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