Paper Key : IRJ************415
Author: Akhouri Amarnath Sinha
Date Published: 01 Apr 2025
Abstract
Brands are increasingly using social media to connect with their intended audience and leave a positive impact. With the advent of digital platforms, marketing professionals have turned their attention to the effectiveness of advertisements in order to determine the most efficient and appropriate medium of communication in which to place their advertisements.Companies are increasingly using Digital Ads and Television advertising to communicate with their customers, as the number of Digital Ads and Television viewers grows. However, only a few academics have investigated the impact of Digital Ads and Television advertising on customerspurchasing intent. In this research, I have conducted primary research through Google forms and analyzed the responses
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