Paper Key : IRJ************684
Author: 1.agrawal Ritik,2.abhishek Verma
Date Published: 04 Apr 2025
Abstract
E-commerce's explosive growth has changed customer behaviour and revolutionised the retail industry worldwide. "Customer Preparation Towards Online Shopping Portals," the title of this study, examines how prepared customers are to interact with online buying platforms. The study looks at a number of important variables that affect consumersdecisions to shop online, such as digital literacy, e-commerce trust, user experience issues, and customer service efficacy.The study examines consumer readiness using a mixed-methods approach, integrating qualitative observations and quantitative surveys. The results show that although internet shopping provides ease and a wide selection of products, a number of obstacles prevent consumers from adopting it. These include issues with data security, navigational complexity, and inadequate customer service. In order to increase consumer confidence, the study emphasises the importance of trust-building strategies like safe payment methods, open policies, and tailored experiences.The study advances knowledge of the changing e-commerce environment and offers tactical suggestions to companies looking to maximise client satisfaction. E-commerce systems may boost long-term business profitability, increase digital adoption, and improve customer engagement by removing obstacles to online purchase.
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