Paper Key : IRJ************645
Author: Suresh Kumar Narvani,Avneet Kaur,Inam Ullah
Date Published: 23 Nov 2024
Abstract
This study aims to examine the application of Business Analytics (BA) in organizations and explore how BA contributes to firms productivity, along with the challenges faced during its implementation. The study employed a qualitative approach, collecting data from journal articles and semi-structured interviews with senior executives to explore how organizations incorporate BA into their strategies to enhance performance. To understand the best practices in BA, the study uses thematic analysis to identify recurring patterns. The study established that organizations with high maturity levels in BA adoption experience higher benefits in terms of competition, especially in cases where analytics are in tandem with strategic plans. However, challenges persist, such as data privacy concerns, integration problems, and algorithm issues, which continue to limit efficient use. Finally, the study offers recommendations to contribute to the body of knowledge and provides guidance to organizations on how best to increase the strategic application of BA.
DOI LINK : 10.56726/IRJMETS64225 https://www.doi.org/10.56726/IRJMETS64225