Paper Key : IRJ************596
Author: Subhash Gupta,Tanul Jain
Date Published: 16 Nov 2024
Abstract
This research paper examines the effect of AI chatbots on consumer engagement and satisfaction, exploring how these digital tools influence the frequency, quality, and depth of consumer interactions with brands. Drawing on survey data from 253 respondents, the study employs both descriptive and inferential statistics to assess the impact of key factors such as response timeliness, accuracy of information, and ease of interaction. The findings reveal that AI chatbots significantly enhance consumer engagement, particularly by increasing interaction frequency and improving the quality of user experiences. Additionally, the study identifies a strong positive correlation between satisfaction dimensions and overall user satisfaction, with accuracy of information and ease of interaction being the most influential factors. However, the research also highlights challenges, such as handling complex queries and ensuring consistent satisfaction across different demographic groups.
DOI LINK : 10.56726/IRJMETS64034 https://www.doi.org/10.56726/IRJMETS64034