Paper Key : IRJ************250
Author: Priyanshu Suresh Nalawade
Date Published: 13 Nov 2024
Abstract
This paper investigates the use of Artificial Intelligence (AI) technology in a marketing campaign by analyzing. It examines the theories which explain consumer engagement sand and how these may be enhanced by AI. AI has the ability to tailor messages to users behavior and other parameters, facilitating the engagements processing pathway and increasing impact. Gamifications concept explains how fun elements can be integrated into the activities of variety of targets. AI gamification can create various gamiified tools by changing the level of rewards and challenges to appeal to consumers. Custom algorithms that can sort and filter a lot of customer data can estimate most of customers likes and dislikes. This makes it possible to have niches with specific adverts, matching, or content. Natural Language Processing (NLP), Artificial Intelligence (AI) prepares tools that enhance NLP in assessing reviews, discussions in the social media space, and other informal data sources. This makes it possible to carry out marketing activities such as advertising, product suggestions, or content that is aimed at one or a few select consumers. Natural Language Processing (NLP), AI-based Natural Language Processing tools, study customer sentiments from various sources including ratings and reviews, social networks, and other unstructured data. This is beneficial for brands in gauging the mood of their customers and adopting the most favorable manner of addressing them for maximum results AI chatbots, virtual assistants and such support systems can also give the customer recommendations and assist with any products at any time creating a dynamic experience with the brand. Potential Benefits and Considerations The marketing of a message or an experience towards an individuals preferences and attributes improves the chances of that individual developing satisfaction and loyalty. Normative distinctiveness dictates that by focusing on particular segment of the consumer groups, the brands help in forming an image that is more closer to these segments. Improved Conversion Rates, Personalization of marketing campaigns can be laser focused and precise bringing about enhanced conversion rates and increase in sales. How to find a middle ground between an individual oriented strategy of marketing and respect for the individuals privacy is challenging. Data collection practices must incorporate open communication and the right of the user to exercise control over what happens with the data collected. Biases embedded within the training dataset may also be reflected in AI algorithms. It is critical to ensure that AI marketing practices are equitable and diversity conscious. The way AI is improving the marketing strategies towards todays consumers is unparalleled. If it is because of AIs analytical insight and hypotheses concerning the consumer engagement that the companies want to develop such marketing techniques efficient and most relevant to the sales growth of the company, then there is no better way than using these methods.
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